You’re perfect for the job. You meet all the requirements, you have the experience, the pedigree, the credentials, you’ve passed all 17 phone interviews with flying colors. They want you. They want you so badly at the investment firm and you know it. The in-person is a mere formality. You walk in wearing your favorite white disco suit and ruffled shirt with those sharp patent leather zip up boots. Bam!
What you look like is how people see you. Perception is a harsh reality. Could someone please escort this clown outta my office!
Design can mean a lot of things. The pretty pictures. Logos. Websites. UX (User Experience). UI (User Interface). IA (Information Architecture). Typography. Business cards. Packaging. Apps. Etc..
Our goal isn’t to just make them look amazing, but to make them work together. Better. Good design speaks to humanity. It can pack so much meaning into so little. It should be intuitive, exciting, immersive and bring about a desired business-generating action.
Design for us needs to solve a business problem. It should guide people through the types of experience your brand wants them to have, and in exchange, inspire the behavior you want from them. There is no point to have something look nice if it doesn’t work – design is strategic, it has purpose.
Well executed design is often what makes the difference in bounce rates on your site. It is the 5 seconds you get to attract a customer. It earns you the right to have their attention. It gives you permission for them to buy what you are selling.
That is why we build a brand strategy with a design strategy to deliver more impactful and meaningful experiences. And ultimately, better ROI, increased loyalty and evangelism.
we love to listen,
We are excited to hear about where you are, learn about your business and partner with you to uncover your biggest opportunities.